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Parameters in Google Algorithm

What are the Parameters in Google Algorithms?
I am sure Googlers should be enjoying this: hardly can they say a word, there follows a wealth of guessed and speculations. This time Matt Cutts is said to have mentioned that their 200 variables in Google algorithm and already plenty of people started looking for them.

Anyway, I stumbled across this forum thread and made up my mind to share this discussion at SEJ by providing my own list of variables (the SEO perspective, please note that, like one of my best friends pointed out, this post is not intended as the list of search algorithm variables but rather as the list of SEO parameters) and asking you to contribute.

Currently there are fewer than 120 130 variables in the list, try to make it 200

Update: I created a Google Wave for that: please Tweet or email me to get in there and participate!

Parameters we are almost sure (with different level of confidence) to be included in the algorithm (for your convenience I linked some of them to our previous discussions on the topic):

Domain: 13 factors

1. Domain age;
2. Length of domain registration;
3. Domain registration information hidden/anonymous;
4. Site top level domain (geographical focus, e.g. com versus co.uk);
5. Site top level domain (e.g. .com versus .info);
6. Sub domain or root domain?
7. Domain past records (how often it changed IP);
8. Domain past owners (how often the owner was changed)
9. Keywords in the domain;
10. Domain IP;
11. Domain IP neighbors;
12. Domain external mentions (non-linked)
13. Geo-targeting settings in Google Webmaster Tools

Server-side: 2 factors

1. Server geographical location;
2. Server reliability / uptime

Architecture: 8 factors

1. URL structure;
2. HTML structure;
3. Semantic structure;
4. Use of external CSS / JS files;
5. Website structure accessibility (use of inaccessible navigation, JavaScript, etc);
6. Use of canonical URLs;
7. “Correct” HTML code (?);
8. Cookies usage;

Content: 14 factors

1. Content language
2. Content uniqueness;
3. Amount of content (text versus HTML);
4. Unlinked content density (links versus text);
5. Pure text content ratio (without links, images, code, etc)
6. Content topicality / timeliness (for seasonal searches for example);
7. Semantic information (phrase-based indexing and co-occurring phrase indicators)
8. Content flag for general category (transactional, informational, navigational)
9. Content / market niche
10. Flagged keywords usage (gambling, dating vocabulary)
11. Text in images (?)
12. Malicious content (possibly added by hackers);
13. Rampant mis-spelling of words, bad grammar, and 10,000 word screeds without punctuation;
14. Use of absolutely unique /new phrases.

Internal Cross Linking: 5 factors

1. # of internal links to page;
2. # of internal links to page with identical / targeted anchor text;
3. # of internal links to page from content (instead of navigation bar, breadcrumbs, etc);
4. # of links using “nofollow” attribute; (?)
5. Internal link density,

Website factors: 7 factors

1. Website Robots.txt file content
2. Overall site update frequency;
3. Overall site size (number of pages);
4. Age of the site since it was first discovered by Google
5. XML Sitemap;
6. On-page trust flags (Contact info ( for local search even more important), Privacy policy, TOS, and similar);
7. Website type (e.g. blog instead of informational sites in top 10)

Page-specific factors: 9 factors

1. Page meta Robots tags;
2. Page age;
3. Page freshness (Frequency of edits and
% of page effected (changed) by page edits);
4. Content duplication with other pages of the site (internal duplicate content);
5. Page content reading level; (?)
6. Page load time (many factors in here);
7. Page type (About-us page versus main content page);
8. Page internal popularity (how many internal links it has);
9. Page external popularity (how many external links it has relevant to other pages of this site);

Keywords usage and keyword prominence: 13 factors

1. Keywords in the title of a page;
2. Keywords in the beginning of page title;
3. Keywords in Alt tags;
4. Keywords in anchor text of internal links (internal anchor text);
5. Keywords in anchor text of outbound links (?);
6. Keywords in bold and italic text (?);
7. Keywords in the beginning of the body text;
8. Keywords in body text;
9. Keyword synonyms relating to theme of page/site;
10. Keywords in filenames;
11. Keywords in URL;
12. No “Randomness on purpose” (placing “keyword” in the domain, “keyword” in the filename, “keyword” starting the first word of the title, “keyword” in the first word of the first line of the description and keyword tag…)
13. The use (abuse) of keywords utilized in HTML comment tags

Outbound links: 8 factors

1. Number of outbound links (per domain);
2. Number of outbound links (per page);
3. Quality of pages the site links in;
4. Links to bad neighborhoods;
5. Relevancy of outbound links;
6. Links to 404 and other error pages.
7. Links to SEO agencies from clients site
8. Hot-linked images

Backlink profile: 21 factors

1. Relevancy of sites linking in;
2. Relevancy of pages linking in;
3. Quality of sites linking in;
4. Quality of web page linking in;
5. Backlinks within network of sites;
6. Co-citations (which sites have similar backlink sources);
7. Link profile diversity:
a. Anchor text diversity;
b. Different IP addresses of linking sites,
c. Geographical diversity,
d. Different TLDs,
e. Topical diversity,
f. Different types of linking sites (logs, directories, etc);
g. Diversity of link placements
8. Authority Link (CNN, BBC, etc) Per Inbound Link
9. Backlinks from bad neighborhoods (absence / presence of backlinks from flagged sites)
10. Reciprocal links ratio (relevant to the overall backlink profile);
11. Social media links ratio (links from social media sites versus overall backlink profile);
12. Backlinks trends and patterns (like sudden spikes or drops of backlink number)
13. Citations in Wikipedia and Dmoz;
14. Backlink profile historical records (ever caught for link buying/selling, etc);
15. Backlinks from social bookmarking sites.

Each Separate Backlink: 6 factors

1. Authority of TLD (.com versus .gov)
2. Authority of a domain linking in
3. Authority of a page linking in
4. Location of a link (footer, navigation, body text)
5. Anchor text of a link (and Alt tag of images linking)
6. Title attribute of a link (?)

Visitor Profile and Behavior: 6 factors

1. Number of visits;
2. Visitors’ demographics;
3. Bounce rate;
4. Visitors’ browsing habits (which other sites they tend to visit)
5. Visiting trends and patterns (like sudden spiked in incoming traffic)
6. How often the listing is clicked within the SERPs (relevant to other listings)

Penalties, Filters and Manipulation: 12 factors

1. Keyword over usage / Keyword stuffing;
2. Link buying flag
3. Link selling flag;
4. Spamming records (comment, forums, other link spam);
5. Cloaking;
6. Hidden Text;
7. Duplicate Content (external duplication)
8. History of past penalties for this domain
9. History of past penalties for this owner
10. History of past penalties for other properties of this owner (?)
11. Past hackers’ attacks records
12. 301 flags: double re-directs/re-direct loops, or re-directs ending in 404 error

More Factors (6):

1. Domain registration with Google Webmaster Tools;
2. Domain presence in Google News;
3. Domain presence in Google Blog Search;
4. Use of the domain in Google AdWords;
5. Use of the domain in Google Analytics;
6. Business name / brand name external mentions.

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Starting an Affiliate

What To Make $$$$$?

The best way to get started in internet marketing is to promote someone elses product or service. When you do this it is called affiliate marketing. You do not need to come up with your own product idea, you do not need to ship products and you do not need to contend with payments or customer service issues. It is a low cost way to start an online business and if you are successful it can prove to be quite lucrative.

Here are 3 ways you can profit by marketing affiliate products:

Blogging

You can get started blogging for free. However, I would suggest if you are going to promote products that you at least pay for a domain name and host your own blog. It can costs as little as $7.00 per domain name and you can get hosting for as little as $10.00 per month.

Becoming an affiliate is a great way to monetize a blog. If you are blogging about motorcycles for example, you can post an affiliate page to ebay and list all the motorcycle auctions that are going on or it can be as simple as reviewing a product on your blog and including a link to that product. Incorporating affiliate products into your blog is easy and can earn you some extra cash.

Email Marketing

If you dont have a list of potential customers than you should definitely start one. For those that already have subscribers to a newsletter it is easy to make recommendations to your readers. Once you have established trust with them they are more likely to take what you say to heart. This includes recommendations. If a product offers an affiliate program than it costs nothing to mention it in your email.

The one thing that is important here is to remember that the product should be of value to your readers and related to what you do. All you need to do is include a special link to the product in your newsletter and earn a nice commission. If you have a large enough list your commissions can get high very quickly. This depends on the type of product of course. Some products offer more commissions than others.

Review Websites

Its easy to start a small mini site that reviews products. You want to do your research and keep it focused of course. You can recommend anything from web hosting providers, credit cards, insurance companies to what is the best educational toys for kids. The list is endless of all the different types of products you can review.

The more value you can add to your website the better. You can add value by including a comparison chart, past customer reviews, ratings and comparing features. When people are looking to make a purchase they often do some research on the internet. What better way to provide value to a new customer than to provide them information about all the different products in one area of interest.

If you are good at writing reviews people are more inclined to click on your link. The link that they click on is a special affiliate link that goes to your affiliate website and if the person decides to make a purchase off of your recommendation than you will earn commission on the sale.

It is important to remember when marketing affiliate products to make your recommendations as stream- lined as possible. What I mean by this is, when you are putting your affiliate link on your site, blog or email make it look as though it is originating from your own site. You can do this through redirects and link cloaking software for example. It can be easy for someone to bypass your affiliate code and go straight to another website without using your affiliate link. After putting in all the hard work and research into your website or blog you would not want to lose your commission.

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Starting an e-Commerce?

First off, Just in case you dont know what e-Commerce is..
It’s Electronic commerce, commonly known as (electronic marketing) e-commerce or eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks

Now, a good Basic Start.

STEP 1
Get a Good Domain Name and Web Hosting Server:
GoDaddy.com The Best One.
TMD Hosting cPanel, For Advanced Users.
$5.00 / Month Free Domain Name.

Be sure you have a PayPal Account.

STEP 2
Now do a Search for Zen-Cart. Its a Free Basic e-Commerce Program. It’s a PHP Script that has a Step-by-Step on how to set it up.

STEP 3
Once you’ve installed it on your Computer and you have your Hosting and Domain, Upload the whole script to your site and run the Installation Program.

STEP 4
Sign up for the DropShip Program.
The DropShip Program is a Warehouse that lets you sell their Products (They have over 1 million products) at whatever price you want to sell.
When a Customer orders their products from your site, they do all the work. They fill out the paperwork, which will show that its from your company and your name. Then they will dropship direct to your customer.

It’s very simple and easy. You dont have to stock or shipping products. You dont have to deal with the Paperwork or anything like that. It’s like having your own warehouse.

Then there you go. Your VERY OWN Store that will get listed on Google and other Search Engine as being a useful site.

STEP 5
GET Traffic. (See other Articles on ‘How To Get Traffic On Newly Made Sites‘)

NOTE: Even if you dont do the Dropship and you have your own Products to sell, Zen-Cart is still a good program for that.
It calculates shipping, creates receipts, has built-in shopping cart, links up with paypal for secure payments, select quantities, and many more.

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Marketing For Newbies.

Everyone is trying to start a business Online. Then those who have websites, whats the 1 thing you see the most on all websites? Affiliates. Google (Adsense), Bidvertiser, Adbrite, Linkshare, Share-a-sale, Banner here, Banner there, You Name It.
It’s All about Affiliate Marketing – (Wiki) “is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts. It is an application of crowdsourcing.
Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network, the publisher (also known as ‘the affiliate’) and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third parties vendors. ”

So they then Join Affiliate Networks – (Wiki) “..acts as an intermediary between publishers (affiliates) and merchant affiliate programs. It allows website publishers to more easily find and participate in affiliate programs which are suitable for their website. ”

Then the Question are, “Do I want to Sell Something for other?” or “Do I want to make a store at home and sell from my garage?” or “Do I want to offer a Service?”
All those can be Affiliate Marketing. But what’s in High Demands? What might be in high demand in the real world, would not always be in high demand in the virtual world.

Well, a couple of services I can tell you is in high demand……WebMasters, Web Page Designers, SEO’s (Search Engine Optimization). Something I just started with, and waiting, hoping, praying for the results. The result to make a little extra money in this hard economy, during these hard times. OR, Better Yet, Retire and work from home (About 80% American Dreams). I’ve Tried many different things/ways. Some of my sites are: The Halloween-Master, AffiliateNetworkSite (Has Articles, Forum, Link Directory, Tools, and Many More), PetCemeteryOnline, NationalPeopleSeeker (People Search), and a Casino (Which I got rid of). They are doing So-So, but nothing to get excited about.

That’s the next thing, what to sell? You just have to do some research and do some Trial and Errors. Now, I’m making a website to just help others. Offer Free Tools, Domain, Hosting, Templates, Banner Creator, Affiliate Networks (The Top Ones), and even my services to Create/Design a website for Them (Free).

Starting it at http://www.affiliatenetworksite.com/design.html.
At the Affiliatenetworksite is a Forum. If you sign up and look under the Members area, it will tell you how to contact me for Free Service as well.
About 90% of the emails goes into Junk and Never gets read, Unless it has something in the Subject Line.
Weeds out the Spammers.

But, as for You… Do you have that wonderful Idea and not sure on how to submit it?
Or want to try it out without investing anything?? That’s my whole goal.
To get a group together and to help out with Marketing.
If you are looking for help, Join the Affiliate Marketing Network Forum. Right now, it’s rather a ghost town, since it’s new, BUT, I do check it on a Daily Basis.
We will talk about how you can use Social Marketing, SEO, The Do’s/Don’ts, Tips/Tricks, and Many. Doesn’t cost anything.
It’s all Free, just a little of your time which is all that’s required.
But some don’t want to invest the time and would rather pay a Professional Web Page Designer, which is ok (That’s where you come in as well).

If you would like to check out the Article Site, go to www.affiliatenetworksite-articles.com. We will also help you setup the highest paying Affiliates and Affiliate Networks.

STEP #1 Deciding

What do you want to Do?? Sell Product(s) – Direct, Sell Product(s) – Affiliate, Sell Service(s) Through you or for someone else. Write Blogs and add Advertisements on it, Write Articles.
This is something that YOU want to do and would enjoy doing. All this is not going to happen overnight, it’s going to take time.
So it needs to be something that you are not going to get bored really quick.
Once you’ve decided, sit down with a Plan.
How are you going to do it?
How is it going to Look?
Do people Need these Items/Services?
Is it in High Demand?
Once you feel Secure about what you want to do, then you move onto the next step.

STEP #2 Location and Setting Up

Now that you’ve decided what you’re going to do, the next step is Location, Location, Location.
Figure out where you want to setup your Site. There are Many Places to go to.
Some are Free, which requires their advertisements on your site and some are cheap and can get good deals, such as http://affiliate-network-site.duoservers.com .
Once you’ve decided where to go, then start creating your site. Ask around if you need help.
But don’t pay HUGE $$ For some small service since a lot of people are willing to help you out for nothing.
Once you’ve Uploaded your page to your location, Look around for Affiliate, Ads, Exchanges or anything that can earn you Extra Money.
Some Recommendation:
* Google Adsense
* Shareasale
* Commission Junction
* Adbrite
* ClickBank
Anything that pays 20%+ Commission.
Just look around.

STEP #3 Getting the Word Out

Now that you have everything up and running, now you need to get the Word Out.
Start with,
Forums. Be active at Forums and add your Link to your Signature.

Social Networking. Facebook, Myspace, Hi5, Twitter, Whatever you can find.

Articles. Write articles and submit to Several Article sites. Be sure to add your Links in the Article and under the About The Author.
If you are not Good at writing Articles, you can pay someone $15 to write a 1 Page 750 Word article about whatever you want them to write about.

Banner/Link Exchange. Not only does that help to bring in Traffic, but also helps with Backlinks and Page Ranks.

Comments. Go to other Blogs, Articles and Submit Comments. Most commenting places will allow you to add your Website on it.
Don’t spam though. Post something simple, Like “Interesting Info, Thanks for Sharing.”
Heres a List of places to comment on and a few of them has a DoFollow Rule. It will count as Backlinks.

http://www.affiliatenetworksite-articles.com/article26.html

Submit to Search Engines. Google, Yahoo, Bing, Aol, Hotbot, & Any other search engines you can Find.

Also the last but not least, word of mouth. Tell your Family, your Friends, other people who has similar niche as your site.

Once you’ve done all this, now just sit back and let the Search Engines do it’s thing while you sit back and collect.

For some useful tools:
Google, Webmaster Tools.
Link Directories
Google Analytics

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