ANSA

Increase Adwords Ad

In Adwords pay-per-click advertising, the top ads are determined not only by the bid price of the advertisers. The click-through rate (CTR) of the ad features prominently in the algorithm used by Google to determine ad ranking. The higher the CTR, the higher the rank. It is therefore entirely possible that the top-ranked ads pay less than the lower-ranked ones by virtue of their much better CTR.

CTR is simply the number of clicks against the number of times the ad is displayed, expressed in terms of percentage. To enhance your CTR, you need to make your ad stand out from all the other ads shown in order that people will click on it more than the others when they see it.

Many techniques for doing so are discussed in the Adwords website. But most of the techniques presented there are already “old”, by internet marketing standards. Most advertisers have learned and are implementing them so it’s not as easy anymore to stand out using the same techniques.

Below are fresh and creative techniques that should significantly boost your PPC campaign in 2007:

1.Be different from the herd.

Let’s assume that you have already researched the right keyword for the product that you would like to advertise. Now do a Google search using your keyword. Look at the top Adwords ads that come out. If what you have is a product for which you are an affiliate, it’s quite likely that the ads of the original vendor and the affiliates are similarly worded. To be different—and easily noticed by the readers—say basically the same things but state them differently.

If most of the ads are long phrases, keep yours as short as possible. If most of them emphasize on the low price, highlight the other advantages of the product. More importantly, emphasize what the benefits are to the reader.

Basically what you need to do is to be different, to be noticed. Never mind if some of the other important information get lost in the ad. As soon as the reader clicks (and that is the most important goal, at this point) he/she will be able to read the rest of what you need to tell him/her in the website of the product.

2.Put numbers in your ads.

People love numbers. Don’t ask me why, I don’t know. But that is the finding of marketing experts and let’s leave it at that. The price would be the logical first thing that you need to place in your ad (unless your price is much higher that other competitors with the same or very similar product). Any number will do—number of days warranty, number of days it will take the users to succeed, the number of pounds one will reduce, the number of inches one’s “size” will increase, and so on.

In Adwords pay-per-click advertising, the top ads are determined not only by the bid price of the advertisers. The click-through rate (CTR) of the ad features prominently in the algorithm used by Google to determine ad ranking. The higher the CTR, the higher the rank. It is therefore entirely possible that the top-ranked ads pay less than the lower-ranked ones by virtue of their much better CTR.

CTR is simply the number of clicks against the number of times the ad is displayed, expressed in terms of percentage. To enhance your CTR, you need to make your ad stand out from all the other ads shown in order that people will click on it more than the others when they see it.

Many techniques for doing so are discussed in the Adwords website. But most of the techniques presented there are already “old”, by internet marketing standards. Most advertisers have learned and are implementing them so it’s not as easy anymore to stand out using the same techniques.

Below are fresh and creative techniques that should significantly boost your PPC campaign in 2007:

1.Be different from the herd.

Let’s assume that you have already researched the right keyword for the product that you would like to advertise. Now do a Google search using your keyword. Look at the top Adwords ads that come out. If what you have is a product for which you are an affiliate, it’s quite likely that the ads of the original vendor and the affiliates are similarly worded. To be different—and easily noticed by the readers—say basically the same things but state them differently.

If most of the ads are long phrases, keep yours as short as possible. If most of them emphasize on the low price, highlight the other advantages of the product. More importantly, emphasize what the benefits are to the reader.

Basically what you need to do is to be different, to be noticed. Never mind if some of the other important information get lost in the ad. As soon as the reader clicks (and that is the most important goal, at this point) he/she will be able to read the rest of what you need to tell him/her in the website of the product.

2.Put numbers in your ads.

People love numbers. Don’t ask me why, I don’t know. But that is the finding of marketing experts and let’s leave it at that. The price would be the logical first thing that you need to place in your ad (unless your price is much higher that other competitors with the same or very similar product). Any number will do—number of days warranty, number of days it will take the users to succeed, the number of pounds one will reduce, the number of inches one’s “size” will increase, and so on.

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TIP SEO/SEM

As a professional Search Engine Marketer, I have tried every ethical optimization technique available to try to achieve top search results. Some work well and others don’t show any sign of improvement in ranking once completed.

What I have come to realize is that search engine optimization and good ranking take diligence and lots of patience in achieving great Search Engine positioning.

You can have the right keywords, the right met tags, quality page content, great back links, and submit to engines regularly. There is not magic wand you can wave to see your listing suddenly blow your competitors site off the map and get you in that top spot.

A new site can take anywhere from 1-6 months to show up in the search engines with the right SEO techniques. Existing web sites can take anywhere from 1 to several weeks for the adjustments you made to show the new positions.

Each search engine will update its data at different times. Google may index your site data within a week after you make your adjustments and take another week to shift your position for the keyword. MSN may take 1-2 weeks to index your data and your update your new positioning. Yahoo can take up to a month to update you web site data and positioning. Be patient it will happen.

I recommend optimizing your sites with the time frame in mind. If you advertise holiday specials, then you need to optimize you specials page in advance to target the holiday keywords.

Your Search Engine Marketing Strategy should be part of your overall Search Engine Marketing plan. If you have available funds, pay for paid inclusion or pay per click advertising for the keywords you wish to target while you are waiting for the natural placement to occur.

When you start to get great placement in the free ads area, turn off the pay per click ads for those words. Now you’re getting free traffic.

Remember free placement does not happen over night. You have to be patient, do your work, and make sure your information is relevant to what you want to list for in searches.
By Shawn Hickman – Internet Marketing Manager
source: Web Solutions of America

As a professional Search Engine Marketer, I have tried every ethical optimization technique available to try to achieve top search results. Some work well and others don’t show any sign of improvement in ranking once completed.

What I have come to realize is that search engine optimization and good ranking take diligence and lots of patience in achieving great Search Engine positioning.

You can have the right keywords, the right met tags, quality page content, great back links, and submit to engines regularly. There is not magic wand you can wave to see your listing suddenly blow your competitors site off the map and get you in that top spot.

A new site can take anywhere from 1-6 months to show up in the search engines with the right SEO techniques. Existing web sites can take anywhere from 1 to several weeks for the adjustments you made to show the new positions.

Each search engine will update its data at different times. Google may index your site data within a week after you make your adjustments and take another week to shift your position for the keyword. MSN may take 1-2 weeks to index your data and your update your new positioning. Yahoo can take up to a month to update you web site data and positioning. Be patient it will happen.

I recommend optimizing your sites with the time frame in mind. If you advertise holiday specials, then you need to optimize you specials page in advance to target the holiday keywords.

Your Search Engine Marketing Strategy should be part of your overall Search Engine Marketing plan. If you have available funds, pay for paid inclusion or pay per click advertising for the keywords you wish to target while you are waiting for the natural placement to occur.

When you start to get great placement in the free ads area, turn off the pay per click ads for those words. Now you’re getting free traffic.

Remember free placement does not happen over night. You have to be patient, do your work, and make sure your information is relevant to what you want to list for in searches.

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What Is Search Engine Optimization?

What Is Search Engine Optimization?

Search Engine Optimization aka SEO are Search engines like GOOGLE, YAHOO, ALTAVISTA, MSN, and others, are robots programmed to read internet pages, index them, and rank them according to some predetermined rules (algorithm).

The whole World Wide Web (www) and internet are like one BIG book, where each website is a chapter, and each web-page is a page in that chapter. At the end of this book there is an index. For example, next to the term ‘SEO’ in the index, there will be a list of all pages that contain term ‘SEO’. In traditional books where pages are listed in sequential order, in index they will also be listed in sequential order (e.g. SEO – 133, 175, 742). Because the internet is not sequential book, but each page is determined by its URL, relevant ‘SEO’ pages in the index are not sorted sequentially, but are ordered according to certain rank assigned to them for the given term (in this example ‘SEO’).

This rank is so important that depending on it, your page may or may not appear when someone searches for relevant terms on Google. Algorithm that determines this rank is complex, and many factors are taken into account. Frequency of terms occurrence is only 1 of about hundred different factors. What other pages link to your page is another. What words those pages use in links to your pages is yet another. And so on… Because of the complexity, and importance of this algorithm, optimizing pages for search engines became a specialized field, even an industry that is now full of ‘consultants’, ‘experts’, ‘specialists’, ‘engineers’, and similar titles. It is called Search Engine Optimization (SEO).

Note that this rank described above is not the same as Google PageRank (PR), which determines a popularity and importance of a page, and depends primarily on the number of other pages linking to it as well as importance (PR) of those pages. Yes, you are right, it is a circular definition – PR depends on other PR’s which also depend on this PR, and so on… (chicken, or egg, or chicken, or …) That’s why there is much more to it than this simple description. Anyhow, to get little better understanding of it, see experiment and reference links on the right.

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One Way Backlinks

Having your website rank on the first page of a search engine is a huge accomplishment for anyone who achieves it. Just being within the top 10 search results for a particular term or keyword on Google, Yahoo, or Bing will likely bring you loads of traffic and conversions. If you aren’t a well-known site, or your site is brand-spankin’ new, how do you achieve this? Well, if you are a serious online business owner, you will have to use a number of different methods to get your site visible. One of these ways is to employ one-way backlinks.

What Are One-Way Backlinks?

The way it works in the Internet world is that search engines are sifting throughout the millions of websites to bring forth the best and most relevant search results to the public. Part of the way they are able to distinguish who the front-runners are is by seeing how many people link to your article or site. Search engines see the websites that link to you as votes of confidence, if you will. Therefore, the more of these you get, the more valuable you appear to a search engines, encouraging them to rank you higher than your peers.

For example, let’s say it’s Halloween season and “best couple Halloween costumes” is a hot term that the public is searching for. Part of Google’s search process will be to look for the Halloween article or site that has the most other sites linking to it. While this is only one factor that Google considers, it’s very important for getting to the top of the SERPs.

Many sites have attempted to take advantage of this knowledge by exchanging links with partner sites, creating a reciprocal link exchange. However, one-way backlinking only happens, obviously, “one way.” Online businesses look to get these types of links in a number of ways.

1. Get Your Site Exposure with Guest Posting

With guest posting, preparation is key. The first action you want to take is to identify a well-known, high-traffic website in your niche. Once you’ve identified the site, the goal is to be able to post one of your articles on that site. In order to have the most success at this, though, you should have at least 15 to 20 high-quality articles already on your site, before you even contact the site owner.

You can approach guest posting in one of two ways: If the site has a forum where anyone can post content, choose one of your best articles (that’s not already published online) and link to your site from there. If the site doesn’t have a public space, contact the site owner directly. Using the “Contact Us” section of the site, attach the article you would like to feature and explain that you’d like to guest post. If your post is high-quality and compelling enough, he or she will likely not turn it down. Once your article goes live, that site’s readers will not only be exposed to your featured article, but they will also have a host of other articles to enjoy if they’re compelled to visit your site. And of course, if you included a link back to your site in the article, search engines will notice the backlink and you will receive a higher ranking because of it. Well done!

2. Get Creative with Infographics

Informational graphics or infographics display data in an eye-catching graphic form. Infographics should be witty, clever, and eye-catching. When websites successfully pull it off, other sites and readers will be eager to post and socialize the graph, leading to quality backlinks that raise your brand and reputation.

Come up with an infographic that is representative of your brand or the service that you offer. Once you’ve decided on the concept, hire a designer to create it and then embed your site’s link. For example, if you own a custom shoe business and want to display your most popular styles over the years, you could design a stylish infographic that showcases the different types of shoes youÕve created as well as the number of sales for each. Or, maybe you are a business owner who owns a number of businesses in an area and you want customers to see all of your businesses at a glance. You could create an infographic of neighborhoods with your businesses highlighted throughout them.

3. Submit Your Content to Article Directories

Article directories accept a wide variety of articles in order to provide their readers with a ton of information about nearly any topic. Submitting an article to one of these services, such as Ezine Articles, will allow you to embed a link to your site in the author box, which will provide you with a quality one-way backlink when your article is published. Some article directories even often offer your articles to other publishers who are in need of new content for their newsletters. This process ensures that even more people are exposed to your work (and your link).

4. Write Press Releases

Do you have any new developments related to your product or service? If so, writing a press release about them is a great way to establish one-way backlinks. There are a number of press release directories you can submit your release to, such as such as OnlinePRMedia or PR.com. In addition to explaining your news item, make sure to provide information about your overall company, product or service. And of course, don’t forget to put a link in there!

5.Be Proactive with Blog Commenting

As with guest posting, search for sites that are similar to your subject matter and post some of your content in their comments area. Be sure to include a link back to your site in your comment. Keep in mind, however, that you need quality here too.

Staying on topic with what is already being discussed on the site will give you a “natural presence.” Readers will be more inclined to read and click on your content if your commentary is relevant to the conversation. On the other hand, if readers are discussing hand-sewn handbags and you haphazardly put up a post and a link about selling vacuums, your post will look like spam and turn readers off. So be selective about your comment placement, because relevant placements will get you a quality backlink.

6. Give Social Bookmarking a Whirl

Submit your content to social bookmarking sites, such as Twitter, reddit and StumbleUpon, in order to increase awareness and get folks excited about your content. Many of these types of sites get loads of traffic, and posting on them creates quick backlinks.

If you find that posting to these sites becomes tedious or time-consuming, you could look for free services that will submit your content to groups of social bookmarking sites at a time. Keep in mind however, that these types of links aren’t long-lasting.

7. Unleash the Linking Power of Video-Sharing Sites

Have you created any video for your product or service? If you have, uploading your videos to video-sharing websites, such as YouTube and DailyMotion, is a quick way to create one-way backlinks. All you need to do is put the link to your site in the video description, and viola, you have your backlink.

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Best Adsense Placements

If you have been using Adsense for some time and have nothing but a few bucks to show for it, then you’re more than likely doing something wrong. I’m not going to touch up on the number of things you’re doing wrong in terms of earning through Adsense as one thing is for sure: you more than likely have poor Adsense placement.

Leave your ego at the end of this sentence and repeat after me: My sites Adsense placement sucks.

Now that we have confirmed one of your problems, lets fix it and start making some more money. First thing is first, let’s address the most common mistakes site owners make when placing adsense.

• They stuff their adsense wherever it can fit
• Not researching on where the best ad placement is on the site
• Not thinking like a user and instead, simply thinking like a money hungry site owner (you animal you!)

Now the above list was not necessary but I wanted an excuse to use the (you animal you!) bit. Fact is, to solve all your adsense placements, you have to do one thing.

Figure out where your users are most likely to click, want to find links to click on, and are most willing to click.

A few months ago there was a survey done by Yahoo! and I, because I’m that kind of guy, spent that whole month studying those results and comparing them to my AdSense and YPN ads and the results Yahoo! came up with were freakishly accurate to my own. Comparing the numbers again from last month (as i do every month) and they’re still on the dot.

Here are the results:
Placement——–Success Rate
Leaderboard———-27%
Right Gutter———-9%
Left Gutter———–8%
Content ————-45%
Below Fold———–2%
Rotating————-5%

(content placement means adsense within your content – leaderboard is the section between your content and top navigation)

From that we can see that above the fold and embedded in content seems to be two of the best places for your ads to appear (I can confirm this is very much the case as many webmasters earning off their adsense will agree). Look at where you have your ads placed currently and take the time to decide if you’ve placed your ads in the best location. Yeah, if your ad is at the bottom of the page in the footer, or a rotating ad, then you’re probably reading this in hopes of figuring out what it is you’re doing wrong.

Now that you know where the best Adsense placement is, you’re one step closer to really earning off Adsense. What? You thought that was it? great placement and *click* you’ll be making thousands a month? No. The art of earning money through Adsense, while relatively easy, is part of an equation (there i go with that equation nonsense again). It’s only one variable. I’ll share more in later topics to best help you utilize Adsense as the powerful money making too it is.

In the mean time, if you have questions about ‘adsense placement’ feel free to ask!

Also, if you’re using a successful adsense placement not mentioned above let us know, id be interested to hear about it!

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